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Horizon Blue Cross Blue Shield of New Jersey and HealthConnect Systems Make Purchasing Health Insurance Easier for Individuals and Families
January 28, 2009 – Individuals and families now have an option to purchase their health insurance from New Jersey’s largest health insurer, Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) online at
www.HorizonBlue.com
. This online quoting portal is a partnership between Horizon BCBSNJ and HealthConnect Systems, an online network for buyers and sellers of health insurance and employee benefits. Only one month after its release, the portal has already gained significant adoption among consumers.
Since going live on Horizon BCBSNJ’s website in December 2008, the portal has recorded over 8,200 quotes and over 1,200 viewed or downloaded applications indicating a high demand for this service.
The portal enables brokers to obtain real-time quotes for individual and family plans online and allows them to create proposals for their customers. At the same time, this portal allows consumers to browse and choose the right plan for their needs on Horizon BCBSNJ’s website.
“For more than 75 years, Horizon Blue Cross Blue Shield of New Jersey has been committed to providing access to quality health care at affordable prices,” said Nancy Mozes, Horizon BCBSNJ Information Technology Manager. “This new portal continues that commitment by using the latest technology to make it easier for families and individuals to purchase the right health insurance policy for them and their families.”
“We are very pleased to have been selected by Horizon Blue Cross Blue Shield of New Jersey for this important project and look forward to continuing to expand our relationship with this leading carrier,” said Peter Everett, President and CEO of HealthConnect Systems. “HealthConnect is uniquely positioned to offer Horizon Blue Cross Blue Shield of New Jersey not only a leading online sales automation solution, but also greater adoption of that solution through seamless integration with our extensive network of Horizon Blue Cross Blue Shield of New Jersey brokers and general agents.”
HealthConnect Systems’ individual and family quoting portal enables health insurance carriers to offer their consumers and brokers an ability to obtain real-time quotes for individual and/or family plans, re-quote already quoted plans, access application library and provider directory as well as set up an email auto-responder for lead nurturing. Consumers can browse through the plans and compare them before contacting their broker directly.
For more information on HealthConnect Systems’ individual and family medical plan quoting, visit
http://www.healthconnectsystems.com/hcs/ifp.aspx
. For the Horizon BCBSNJ Individual and Family Plans (IFP) portal, please visit
https://horizon-bcbsnj.com
and click on the link to Apply Online Today!
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