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Blue Cross & Blue Shield United of Wisconsin launches ground breaking web based on-line quoting and proposal system to their Wisconsin brokers

MILWAUKEE, Wis., ---May 15, 2004--- Blue Cross & Blue Shield United of Wisconsin, a subsidiary of Cobalt Corporation, is the state's oldest and largest health insurer announced today that it has launched a ground breaking web based on-line quoting and proposal system to their Wisconsin brokers.

This new online quoting system gives brokers the freedom to compare and select plans based on each small groups needs. The brokers can now work through a remote process signing on to a quoting based system, compare plans, run quotes and submit rates and proposals to their customers. This new online quoting system will enable BCBSUW to save considerable time and money compared to the previously used manual process.

Cobalt Corporation is the Blue Cross and Blue Shield licensee for the state of Wisconsin and an independent licensee of the Blue Cross Blue Shield Association. It is one of the leading, publicly traded health care companies in the nation, offering a diverse portfolio of complementary insurance and managed care products to employer, individual, insurer and government customers. Headquartered in Milwaukee, Cobalt Corporation (NYSE: CBZ) was formed by the combination of Blue Cross & Blue Shield United of Wisconsin and United Wisconsin Services, Inc. For more information, visit our Web site at www.cobaltcorporation.com


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