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Aetna Subscribes to CarrierConnect, to Act as Design Partner
January 2, 2006: Aetna Health Plans (www.aetna.com) and HealthConnect Systems (www.healthconnectsystems.com) announced today that Aetna has purchased a new product from HealthConnect called CarrierConnect. CarrierConnect is an online database that provides health carriers access to critical information about the market for small group health insurance plans. All information is derived from HealthConnect, an online quoting and network analysis tool used by 6,700 benefits agencies across 13 states. HealthConnect processes approximately 10,000 quote requests from brokers per day. This unique position and perspective allows carriers a near perfect look into the behavior of their broker distribution system.
With CarrierConnect, carriers can perform a variety of tasks critical to their marketing efforts. A small sampling of the types of information available from CarrierConnect is outlined below:
Market Intelligence – Of the 10,000 quotes per day, what percentage of the time is a particular carrier attached, when a carrier is attached to a quote which plans are quoted, and how do these statistics vary by county or over time;
Competitive Assessment – When a carrier is quoted, which other carriers are also quoted, how does one carrier’s plan designs and offerings compare to the types of plans quoted by brokers in the overall market, and how competitive are the rates and benefits;
Product Analysis – How does a carrier’s product portfolio match the products that are being quoted in the market, and how does this vary by county.
“Aetna has always been a leader in designing innovative and compelling products for the small group market,” commented James Reid, Director of Aetna’s Northeast Small Group. “With CarrierConnect, we intend to garner information that will help us continue that leadership position.”
“We are very excited to have a carrier with Aetna’s credibility and stature as our first CarrierConnect client,” commented Peter Everett, President and CEO of HealthConnect Systems. “With them as a Design Partner, we will be able to develop the product in a way that maximizes its potential while protecting the confidentiality considerations of our carrier and agency partners.” Everett continued, “CarrierConnect fundamentally expands the value proposition HealthConnect offers its carrier partners. Prior to CarrierConnect, we offered carriers the opportunity to distribute their plan and network information to our agency clients. Now, we can offer tremendous insight into the marketing behavior of their broker distribution channel which impacts several departments within carriers including sales, marketing, product analysis and development, underwriting, actuarial and provider relations.”
For more information about CarrierConnect, contact JP Galaris, Director of HealthConnect’s Northeast Region, firstname.lastname@example.org or 631-563-6122, ext. 231.
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